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Heavy Hold with High Shine. Heavy hold water based pomade perfect for creating sleek, smooth styles, sculpting and styling When to use: Use for styles that require maximum hold and shine Application: Work a small amount evenly through dry or towel dried hair and style as desired Features: Glycerin, PVP, and Water Based Benefits: Provides smooth and easy application. Provides long lasting hold and style. A combination of surfactants allows easy removal.