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The brand originated in 1995, by Father of three, Paul Arthaud, who after failing to seek quality, natural, organic products to apply to his children's delicate skin, set about creating them himself. His success was met with local enthusiasm and he begun selling the products at school fetes and fairs. Lansinoh Laboratories took ownership of the firm in 2011, recognising the mutual ethos and commitment to purity of the firms.
