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Imperial Beard Oil is our unique mix of premium natural ingredients. A perfectly balanced blend of Argan, Almond, Avocado and Jojoba Oils will leave your beard feeling nourished and full of class We used Jojoba oil in our Imperial Beard oil due to its rich Vitamin E content and that is it is easily absorbed, non-greasy but creates a silky effect for you beard. Argan oil is now the liquid gold for all skin and hair grooming products. We have added Argan oil within Imperial Beard oil to penetrate and repair damaged hair follicles within your beard. It is also a perfect skin moisturizer which is essential for beard growing. Within Imperial beard oil we added castor oil. Castor oil contains vitamin E, minerals, proteins, antibacterial and anti-fungicidal properties. It helps condition hair (helps the hair shaft retain moisture), reduces split ends, and regular use will encourage thicker hair growth. Finally, and perhaps most beneficially for beard care we added Avocado oil, its monounsaturated fatty acids, phytosterols and high levels of antioxidants like vitamin E, are well absorbed into the skin and hair shafts of your beard. This not only has a highly moisturizing and protective effect against environmental stressors and damage, it will also stimulate new growth and help unclog blocked follicles for your beard. Easy to apply to your beard: - Work in to your clean, freshly washed beard -Start with one pump of oil applying primarily to the roots -Apply more generously as confidence grows For the best results use daily