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This product is made to exactly the same formulation by the same company that make Aventus Creed. Drom Fragrances own the intellectual property to the fragrances they produce, not the High Street Brands. Drom also supply these fragrance to FM World Fragrances who distribute these products via home based business owners (network MARKETING). This is why the cost is much lower because they don't have the same overheads such as television advertising, celebrity endorsements, national distribution, regional distribution, staff overheads and store overheads. The product goes directly from factory to customer via a single home based distributor.