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This Pomade grips your hair like wax but washes out just like gel, the best of both worlds! This product has a unique and very clean scent that has proven to be extremely admired by males and females alike! Works perfectly on classic old-school styles with a strong hold that lasts all day. Add a little bit of water during application for a hair-style that has that "wet" look. You will be pleased when you discover how effortlessly this product washes out in the shower! Suavecito Strong Hold Pomade drys with a maximum hardness and moderate shine. Has a creamy consistency. Combs in with ease and provides a strong grip for maximum styling flexibility. Washes out with water.