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Wet your face with warm water and apply a small amount of Shave Cream onto wet hands. Using either your hands or a shaving brush, lather up the Shave Cream and massage onto your face and neck covering all the bristles. Shave in the direction of hair growth, rinsing the blade clean after every stroke. Rinse well with cold water removing any excess Shave Cream and closing pores on the skin. Double concentrated Shave Cream provides a rich creamy lather that cushions and lifts bristles away from the skin, for ultimate friction-free shaving, leaving skin feeling supple and conditioned. Organic Cocoa Butter and Willowbark moisturise and smooth the skin helping reduce razor drag.